Accepting credit cards improves cash flow and reduces headaches, giving you more time to focus on growing your business.
Most apparel graphics companies take credit cards, but it’s clear that very few make it a practice to encourage their customers to use them. Why? Conventional wisdom says that accepting credit cards consumes an unacceptable percentage of your profits. This logic measures costs against benefits — but without really weighing and understanding the benefits.
November 10, 2008
Selling promotional apparel and products to political organizations can yield high profits, but make sure you're aware of the possible risks.
The U.S. presidential election is only a week away — along with U.S. Senate campaigns in 33 states and 435 races for seats in the U.S. House of Representatives. The national election brings 1,000 candidates in need of what we sell. Add to these campaigns those of several governorships and contests for office seekers vying for municipal, county and state legislative, executive and judicial positions. For our industry, that means tens of thousands of orders — and reorders — for T-shirts, sweats, caps, bags and promotional products.
October 27, 2008
Confidentiality agreements protect more than your assets. Just as importantly, they protect your customers.
Some of you might recall a column I published last November that addressed how to keep contract customers out of your production area in order to protect your work. This week's column looks at the other side of the same coin -- employee confidentiality agreements. These are legal agreements that are intended to keep your employees from talking about who's placing orders, for what quantities and dollars, what's being produced and who the end-user might.
September 15, 2008
Successfully serving your customers requires more than you think. You must recognize where they are in the purchasing process to adequately meet their needs.
To be a successful retail salesperson, you must understand how and why customers buy. Purchasing is a financial decision resulting in the exchange of money for goods. The process itself is very linear. The time it takes to move through this process varies according to each individual and the product or service purchased.
July 21, 2008
To make the most of your investment, you need to drive traffic to your Web site. Here are some proven ways to do just that.
Driving visitors to your Web site once you've spent so much time and money is the final step you must focus on to improve the rate of return on your investment. After launching the Web site, if you magically expect new customers to appear on your doorstep, you'll be disappointed. The Web site must be promoted — to all of your existing customers as well as any prospects in your database.
July 07, 2008
An e-commerce site may be just what your decorated apparel business needs and your customers want, but as in any business decision, it pays to look before you leap.
E-commerce sites typically fall into two groups: the custom-designed site that serves your own business and the company store that serves a business you represent. In this article, the fourth in our five-part series, we discuss the differences between these two approaches.
June 19, 2008
Learn how to decrease design run time to increase profitability.
In this politically charged season there has been a lot talk from all sides about wasting resources and the need for change because current policies are ineffective. This week, I’m jumping into the fray.
October 24, 2008
Quality and efficiency are two major points to consider when shopping for digitizing software.
As we continue to explore the differences between hobbyists and commercial embroiderers, I would like to focus on digitizing systems. When comparing consumer-grade vs. commercial-grade machinery, there is a huge difference in capability and functionality. The same is true when it comes to digitizing software, but not necessarily the way you might think.
October 10, 2008
Modern stabilizers and hooping systems aren't necessarily time-saving, profit-boosting conveniences. Sometimes, conventional practices yield the greatest results.
As we continue to look at the differences between a home hobbyist and a commercial embroiderer, let me reiterate that the difference between the two is not just a matter of location. I am a commercial embroiderer who works from home. The difference is mainly a matter of mindset. We can get technical and try to classify embroiders by their equipment, but the reality is that a commercial embroiderer is in business for profit and the other in it for fun.
September 15, 2008
Think of metallic embroidery thread as the equivalent of the foil effect popular on screen printed T-shirts sold at retail today. It adds a similar trendy look whether used in concert with other apparel decoration applications or alone.
June 09, 2008
Don't forget these important tips when creating a digital embroidery design file to sew out on towels and other deep-pile fabrics.
Monogramming bath towels and bathrobes can be a lucrative niche for embroiderers. Upscale department stores and linen shops are eager to set up arrangements with embroiderers who can monogram towels as wedding gifts.
May 22, 2008
The latest embroidery threads include unique materials designed to create special eye-catching effects, improve production efficiency and open new markets.
It's easy to marvel at the technical sophistication of today's computerized embroidery machines and overlook the more mundane role of thread in the embroidery process.
April 29, 2008
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